We have surpassed the information age. Information, and in this case images, are now readily available online in digital reproduction. This form of digital reproduction makes the advertising of original works by amateur artists to be on the same ground as professional artists because it becomes a level playing field. The influence of the art world as an institution is placed at the sidelines and in the area of art history while contemporary artists compete for hits, recognition and sales. The sales of artworks online have increased dramatically since the 1990s and while there is no official census, one may conclude that the sale of art online might have already surpassed the sales of artwork in art galleries.
Charles Alexander Moffat, The Work of Art in the Age of Digital Reproduction